When most people think of window signage, the first thing that comes to mind is one of those traditional neon “open” fixtures that many businesses have in their storefronts. However as your establishment’s most valuable real estate, there is a whole lot more that can be done to attract business into your company.

Neon signs are a great tool to attract the attention of a passersby. They can be used to advertise a top-selling product, or perhaps a rare and unusual service. The reason that neon can really stand out in the brains of consumers is because they incorporate bright lights in contrast to a background.

In general, signs are meant to attract a particular audience with specific information through the use of text and visual graphics. However, advances in technology have led to the next generation of window signage that incorporates the use of digital signs. These types of signs showcase information and messages with the use of an electronic display. Digital signs have many uses in both a corporate and retail setting. Most of these signs are created using the following technologies: LCD, LED, plasma screens, and projected-image screens. Text, images, and messages can be conveyed with the objective of using targeting messaging to increase the amount of traffic into your establishment.

In an increasing-competitive landscape there are many benefits to using digital technology over static imagery in your window signage. These types of signs can share more content, use animation, show video, and can be more interactive with patrons of your business. These types of applications have been into mainstream use throughout the globe, but best examples are on the Last Vegas Strips. Leveraging the benefits of this technology, hotels, resorts, and casinos showcase their venues and attract the attention of nearly everyone passing by.

However you don’t have to be a multi-million dollar casino or business to put this technology to good use. Your company or establishment can also leverage the benefits of this technological breakthrough, and gain hoards of new business, yourself. Retailers and corporations have had custom applications designed to match their specific needs and you can too. At Impact Signs, we make the entire process from start to finish extremely easy. Start with capturing images of your storefront and other areas where you require signage. Send the photos and your logo, and we’ll take it from there. We are a one-stop-shop and we are here to handle all of your needs. Don’t waste another minute; grab all the business you’ve been missing out on. Stop helping the competition! Call today to set up a free consultation.